Navigation

  • What's the Guru Gonna Say Next? Subscribe now.

    RSS 2.0 | Atom 1.0 | CDF

    TopRank Reader Poll

    Search

    Categories

     

    On this page

    Ask the SEO Guru
    My First Blog Post

    Archive

    Blogroll

     Achtung!
    you WILL learn better SEO
     Donna Fontenot's SEO-scoop
    Donna is just about as honest they come. I love how that comes across in her blog her
     Fantomaster. A true legend in his own time.
    One of the most intelligent men I have ever had the pleasure of knowing. And quite a looker too in that expensive suit he always wears in public
     For My Chinese SEO Friends
    Chinese SEO blogs for the Massa's
     IT Techno Update
    Techndu's managing director publishes a tutorial blog about project management
     John Scott's V7N
    John is a friend and a hoot. I love his fresh outlook on marketing and SEO
     LinkJuicy
    For some of the best linkbuilding tips and interviews on the net
    Search Engine Optimization Journal
    For their obvious good taste.
    SearchRank Blog
    David Wallace nominated me for an award and I like him !
     SEO Rock Stars
    These are just some of the people I have had the great fortune of meeting, doing business with or just read them all the time because they are either good or entertaining or both. Just do a search for any of these names. Todd Malicoat- Michael Gray- John Andrews- Ed Purkiss- Danny Sullivan - Christine Churchill - Kim Krause- Jenifer Slegg - Jason Duke - Mikkel Svendsen -Ian Mcanerin and more. I wish I could name them al
     SEOmoz
    Rand Fishkin and company is raising the bar on professional blogging and building quite a little media empire in the process. Want to build the best blog on the net? just do what the SEOmoz crew does.
     Shoemoney
    I don't know of anyone else who has lost so much and gained so much doing it. A man who puts his money where his mouth is.
     Sphinn
    Everybody is doing it!
     Superior SEO insight
    This guy can really open your eyes to the REAL seo world with every post. Excellent!
    The best search news site
    If you can only read one search news site a day searchengineland should be it. Then go Sphinn it!
     This Week in SEO
    Another cool resource to help you remain out standing in your field. Great job guys!
     Wolf-Howl
    the must read blog of a true SEO linking artist

    Disclaimer
    The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.

    Send mail to the author(s) E-mail

    Total Posts: 55
    This Year: 26
    This Month: 0
    This Week: 0
    Comments: 263

    Sign In

     Wednesday, August 15, 2007
    Wednesday, August 15, 2007 4:00:51 AM (Eastern Standard Time, UTC-05:00) ( )

    Today is all about freedom. Freedom is wonderful and I believe should be given to every living human being on the planet without them even having to ask for it. It should be like the air we breathe. it should just be.

    But sometimes the dreams that freedom offers aren't so free. They cost money. What I want to do is expand the horizons of your own freedom to do and go where you dream. The easiest way I know of is through residual passive income. That is available to you on the web. And the good news is, it isn't that hard if you are simply willing to learn a little and spend a little time.

    Let me ask you, how would YOUR freedom be better if you could still study, still work, still spend time with your friends and family BUT earn an extra Rs 1000 per month? What about 5000? what about 1 lakh! :O Well there are people doing that and even more right now and YOU can be too.

    Adsense can do that for you if you just understand and apply a few simple basics. Banners ads, text ads, sponsorships, affiliate programs or even selling your own home made jewelry or maybe your own recipes from your webiste. The possibilities are endless. And you have the FREEDOM to learn how to get traffic, top search engine placements, how to make money from your videos on youtube and about a thousand other ways. I can teach you. I don't know all the ways and I can't make you rich without working at it, but I can show you a lot of things you didn't know before. I can open your eyes to why some people make money online and others don't. I can show you a lot of ways that bring you that passive, residual income.

    AND as our free hosting family grows, others will learn and they will teach you too. I am promising everyone right now that I will do all in my power to see that any one who has a desire to help others will have a voice right here at Techndu. There is great power in a community that shares knowledge with each other.

    Soon, with just a little focus and dedication on your part, you too will transform from the student to the teacher and then the circle will be complete. Remember, the more we give, the more we get.


    For todays topic, I want to point out a concept that I first mentioned publicly years ago but it is still very relevant today. This is the first thing you really need to understand and accept about SEO. Once you understand this concpet, the rest becomes so much easier. Here ya go:

    We do NOT manipulate search engines.

    I've seen SEO, (whatever that is), defined as the art of manipulating the search engines. That is false. If you set out to place a web page on the first page of results for a target keyword or phrase thinking you are manipulating the search engine, you are doomed to fail. Thinking you are forcing the search engine to do anything is a mistake. Thinking you are hiding anything from a search engine is a mistake. The only answer to top placement is recognizing what a search engine does, accepting that, assessing the potential rewards and risks and working within those confines. In other words, learn and accept what a search engine wants and then give it to them they way they like to get it.

    It is often very difficult and time consuming to identify exactly what it is a search engine does and how it does it. Algorithms can be very complex and just how far you want to dig is up to each individual doing the digging.  It really has nothing to do with how smart you are. It has much more to do with how much time and/or money you are willing to invest to learn the quirks of a specific engine.

    With many people, myself included, there comes a point of diminishing returns where it makes more sense to simply understand the concepts and base your actions on educated guesses more so than researching another 100 pages under another 100 phrases on another search engine. Also, keep in mind, success breeds success. As long as you apply the concepts and your sites capture those top spots and generate sales, then you can accept that you are right and act accordingly.

    The only person or persons who can manipulate a search engine, are the persons who have access to the admin panel and/or source code of that specific search engine. If you can't get to the admin panel, you can have no effect whatsoever on what that search engines does. All you can do is construct data that you feel is most likely to fall within the parameters of the algorithm. That is NOT manipulating search engines, that is learning how search engines work and then manipulating your page. No matter how vehemently some may disagree, that is a fact! No one can "help" a search engine find what they are looking for anymore than anyone can "make" a search engine do what they want. Search engines just do what they do. They are only a machine!

    This may seem like a minor point to some, but this is the main concept that has caused so much division within the search engine marketing community. The misunderstanding or failure to recognize this concept is the reason some people try to hide content thinking they are fooling the search engines and why some people become so militant about saving the planet from search engine spammers. Both camps are missing the glaringly obvious.

    I have no interest whatsoever in taking one side or the other. To me it is a stupid, pointless, circular debate with nothing but losers on both sides regardless of the outcome. You have to decide for yourself what to do with the information I pass on here. I only share it for the purpose of telling you how I became good at search placements in the hope that you become able to achieve top placements for yourself, hopefully making your web site more successful and a better resource to your target market. For those of you who want to know how to get more organic search engine traffic, learning, understanding and accepting this concept is the first step.

    Any comment or question?
     



    Comments [4] | | # 
    Wednesday, August 15, 2007 3:47:50 AM (Eastern Standard Time, UTC-05:00) ( )

    In the last 7 years or so, I have had literally hundreds and hundreds of blogs built and maintained for myself or for clients, but I persoanlly have never authored a blog of my own basically because I believe:

    Small words spoken in truth can sway the minds of nations. But I don't care who you are, keep talking long enough and you WILL say something stupid.


    I believe in that quote with all my heart. That is the number one reason that after 11 years of making my living online I have never ran a blog. Even though I am considering it now, I still believe in that quote.

    I just feel that there are plenty of people already speaking a lot and saying little and I am just not sure of which camp I can contribute the most to. I will try to speak little and say a lot, but alas, I fear it may not be in my nature.

    Now with launching the Techndu.com free web hosting service I have a vested interest in using the experience I have gained over the last 10+ years of being in the SEO business in the USA to share with the members of the Techndu family. I can help anyone build sites that get more traffic and generate online revenue for themselves. I want to help by giving our hosting partners a place to ask questions and get answers from me and other hosting partners and a blog will serve that end well.
     
    By the way, there are a couple of other quotes I believe in as well. I'm not sure of all the authors so I can't give all the credit due but I do enjoy using them and ones gets such a rare opportunity to use them in conversation. Except of course when one is speaking to oneself.  I will point out the author when I know them. Here goes some of my favorites.

    It is often better to have others wonder about your true ability and remain silent than to speak and remove all doubt.
                                                                                 
       unknown

    A man once offered me work and said he would gladly pay me what I was worth to which I replied, "man, I can't live on that!"
                                                                     unknown

    If I'd have known I was going to live this long, I would have taken better care of myself.
                                                                                      
    My Grandma

    I'll add more as they come to me and if you have good ones you are welcome to share them with us here.


    Peace
    Massa

    Comments [18] | | #